Commit to Service Excellence
Willingly to serve all those with whom we deal;
with unsurpassed excellence.

Treat each other with Respect & Honesty
To grow a workplace where trust, team spirit,
and equity are an integral part
of everything we do.

Demonstrate Responsibility & Accountability
To set an example, to take ownership of
each situation to the best of our ability,
and to seek help when needed.

Be Enthusiastic about Continuous Improvement
To never be complacent, to recognize
limitations and opportunities for ourselves
and processes; and to learn through these.

Maintain Confidentiality
To keep all information pertaining to patients,
as well as professional and commercial issues,
in strict confidence.